Possible Lives Here
Craft Other - Series
2025
Zulu Alpha Kilo, Toronto, ON
t: 416-777-9858
e: awards@zulualphakilo.com
w: zulualphakilo.com
Ad Agency: Zulu Alpha Kilo Chief Creative Officer: Brian Murray, Jenny Glover Chief Design Officer: Stephanie Yung Creative Director: Jacob Gawrysiak, George Ault Art Director: Jacob Gawrysiak, Tanios Nims Writer: George Ault, Jay Bawar Design Director: Dejan Djuric Client: President's Choice, Loblaw – Mary MacIsaac, Lindsay Cook, Gemma Abela, Michelle Linker, Emily Robertson Accounts: Jessica Hill, Lisa Walton-Rixon, Jaya Rizzi, Hayley Blackmore, Nicole Pagano Chief Strategy Officer: Maxine Thomas Group Strategy Director: Spencer MacEachern Strategy Director: Meredith Ferguson Media Agency: Loblaw Media Media Team: Sabrina LaRosa, Cody Bullis Senior Broadcast Agency Producer: Revital Grunberg Production House: Spy Films Director: Henry Scholfield Line Producer: Ash Lockmun Executive Producer: Marcus Trulli, Hilda Pereira Director of Photography: Benjamin Todd Post-Production House: Zulubot Editor: Sam Bould, Laura McMillan, Max Lawlor Post Producer: Katie Oliver Director of Post Production: Sarah Dayus VFX/Colour Grading: Alter Ego Colourist: Wade Odlum Colour Assistant: Daniel Saavedra On Set VFX Supervisor: Darren Achim VFX Lead Artist: David Whiteson VFX Artist: Eric Perrella, Saba Zahir, Alex Boothby, Mike Morey VFX Assistant: Nupur Desai Sr. Motion Designer: Ian Flaig, Rob Fisher Motion Designer: Luis Mejia CG Super Supervisor: Leonardo Silva CG Generalist: Benyee Xiong Sr. CG Generalist: Jerry Corda-Stanley Senior Post Producer: Andrew Tavares Audio Post Facility: OSO Audio Music House: OSO Audio Creative Audio Director: Harry Knazan, Daenen Bramberger Sound Designer: Leo Hicks Engineer: Omid Geadizadeh Audio Producer: Jane Heath Music: Edward Sharpe, The Magnetic Zeros, Drew Jurecka, Rebekah Wolkstein, Kathleen Jakioka, Kevin Fox, Amahl Arulanandam Music Licencing: Christine Leslie Vocalist: Donovan Woods Arrangement: Henry Mitton
President's Choice is Canada's largest private label brand. Yet many Canadians aren't aware that President's exists outside the kitchen and in many facets of everyday life. Our challenge: communicate PC is an entire ecosystem of brands. To tell that story we deconstructed the home into a serios of sets to represent the real-world environments of customers, culminating in a wide, unifying shot helping consumers visually connect all the ways PC works as an ecosystem to meet everyday needs.