Pride Flagging

Shoe-String Budget Digital Advertising - Single

2019

Rethink
w: rethinkcanada.com

Winner: Rethink Client: Fondation Emergence Creative Director: Nicolas Quintal, Mike Dubrick, Ian Grais, Chris Staples Art Director: Maxime Sauté Writer: Xavier Blais, Mike Dubrick Producer: Todd Harrison, Kyle Hicks Account Director: Alex Lefebvre Ad Agency: Rethink Designer: Jake Lim, Shayne Tupper, Alex Fleming, Maxime Sauté Web Developer: Brad Stapleton, Alex Fleming Media Relations: Victor Brunton PR: TöK Communications, ÉRic Santerre, Samantha Williams

As numerous Pride related events were taking place around the globe, the Emergence Foundation launched the first tool that automatically flags online homophobia.Pride Flagging is a Chrome Extension that scrubs Twitter for 50 hateful terms in 15 different languages, striking through them with the colours of the Pride Flag, the universal symbol for diversity and inclusion.