Publicis Nouveau

Typography - Single

2025

Publicis, Toronto, ON
w: publicis.ca

Chief Creative Officer: Vinicius Dalvi Head of Art: Victor Yves EVP, Managing Director: Bobby Malhotra, Serene Gaspar Chief Strategy Officer: Mary Chambers Senior Art Director: Olga Netaeva Copywriter: Elliot Lewis Typographer: Jamie Chang, Manic Type Motion Graphics Artist: Lívia Aprá Project Manager: Ariane Rios Editor: Isaac Winter Post-Production: Rebecca Burtnik

Winning Entry: vimeo.com/1116029607/2276210432?ts=1220&share=copy

Publicis Toronto reimagined its identity by creating a custom typeface inspired by the original Publicis logo from 1926. Every employee contributed handwritten letterforms, blending heritage with modern design to produce a living, collaborative typography system. The result is more than a font: it is a dynamic visual identity that embodies the agency's philosophy to Lead the Change, uniting past and present while positioning Publicis for the future.