Rainfall Warnings

Out-of-Home - Series

2024

FCB Canada, Toronto, ON
w: fcbtoronto.com

Fountain Tire wanted to highlight the importance of rain-ready tires, so in Canada's rainiest province, the brand created rain-activated outdoor murals that appeared precisely when drivers needed the reminder most: during rainy conditions, when tire tread can make all the difference. We mirrored the activation on social with interview-style OLVs showcasing the drivers involved in accidents that were featured in the murals, cautioning other drivers of the need for rain-ready tires.

Ad Agency: FCB Canada
Chief Creative Officer: Nancy Crimi-Lamanna
Executive Creative Director: Jeremiah McNama
Group Creative Director: Troy McGuinness, Jonathan Careless
Associate Creative Director: Caleb McMullen, Hussein Rumaithi
Art Director: Hussein Rumaithi
Copywriter: Cale McMullen
Art Director, Intern: Cristina Palmer
VP, Director of Studio Production: Kend Plantt
VP, Managing Director: Tim Welsh
Group Account Director: John Pace
Account Supervisor: Kristen Kennedy
Senior Strategist: Audrey Zink
Junior Strategist: Hannah Sifuentes
Photographer/Videographer/Director: Jake Killorn
Production Company: 456 Studios
SVP, Studio Creative Director: Brian Steckel
Production Artist Intern: Cassy Lat
Retoucher: Carly Bright
After Effects Artist: Alan Reed-Osborne
Executive Producer: Elise Beauvais
Director of Colour: Conor Fisher
Editor: Harrison Glachan
Production Artist: Kit Wa Lau
Senior Production Artist: Kim Cheung-Quenneville
Production Company: Smile & Wave
Editor: Adrian Ryan
Client: Fountain Tire
Director, Brand and Customer Experience: Stephanie Proseilo
Advertising Specialist: Tracy Watters

Winning Entry: youtu.be/Lt09HF4CAkE