Rarest Rookie Card

Experiential/Digital Engagement - Single

2024

VML Canada, Toronto, ON
w: vml.com/toronto

Ad Agency: VML Canada Chief Creative Officer: Graham Lang, Ari Elkouby Creative Director: Jeremy Lenz, Kyle Carpenter Account Supervisor: Caitlin Croley 3D Artist: Joacim Svedlund Audio House: Pirate Sound Client: The Get REAL Movement

The NHL is the only league in North America that has never had an openly 2SLGBTQ+ player. So we created a rookie card reserved for them, in response to the NHL's ban on Pride jerseys. The NHL may not be ready for the first out player, but hockey is.