Refuel. Restart. - Tennis / Boxing/ Soccer

Newspaper - Series


For years, chocolate milk has positioned itself as the ideal drink for recovering from intense physical activity, in preparation for the next workout. The signage illustrates the infinite training-recovery cycle experienced by high-level athletes in various sports.

Company: lg2 Client: Les Producteurs de lait du Québec Creative Director: François Sauvé Art Directors: Patrick Rochon, Marc Guilbault Copywriters: Luc Dupéré, Guillaume Bergeron Planner: Stéfanie Forcier Account Director: Karine Payette Account Manager: Julia Lemyre-Cossette VP: Marie-Christine Cayer Illustrators: Patrick Seymour, Jean Landry Retoucher: Maurice Gervais Project Manager: Nathalie Dupont Print Producer, Director: Louis Dorval Mac Artist: Manon Rémillard Media Agency: Touché!