Remission Bell

Out-of-Home - Single

2018

J. Walter Thompson Canada

Company: J. Walter Thompson Canada Chief Creative Officers: Ryan Spelliscy, Josh Budd, Dave Federico VP, Creative Directors : Ari Elkouby, Cory Eisentraut, Matt Syberg-Olsen Creative Director: Mike Beamer Studio Artist: Noel Margonza Associate Head of Broadcast: Jennifer Cotton Senior Partner Group Management Director: Erin Clark Account Supervisor : Laura Doede Director of Sales and Marketing : Bruce Playfoot Chief Strategy Officer: Dean Foerter 3D Artist : Steve McArdle Clients: Jacqueline Ferman-Grothe, Suzanne Fontaine, Amy Connelly, Stephanie Perry

To announce a child has beaten cancer, we created a 12-foot replica of the bell cancer survivors ring in Siteman Kids Children’s Hospital and placed it on a billboard in downtown St. Louis. When a child rings the hospital’s bell, nurses simultaneously ring the billboard bell through a phone app. The billboard’s speakers amplify the sound of the ringing bell, so it is heard far and wide. Approximately 5-10 kids ring the bell every month.