Reserved For Her
Out-of-Home - Single
Ad Agency: Rethink Client: YWCA Metro Vancouver, Amy Juschka Chief Creative Officer: Aaron Starkman Chief Strategy Officer: Sean McDonald Creative Director: Leia Rogers, Morgan Tierney, Pamela Rounis, Sean O’Connor, Hans Thiessen Art Director: Syd Danger Writer: Emily Betteridge Print Producer: Claire Khan, Scott Russell Producer: Steph Walker-Wells Amplification Strategist: Meredith Montgomery, Aliz Tennant Editorial Lead: Lianne George PR Coordinator: Kaitlyn Vian Editor: Ignacio Florez Developer: Thomas McKeen Account Manager: Kennedy Crawford, Nicole Kerrigan
Public art and monuments have a powerful influence in shaping cultural perceptions. After learning only 2% of statues worldwide honour women, the YWCA set out to address this problem in a way that didn’t just honour one woman in history, but instead gave every woman a platform and a voice. Our goal was to use this shocking statistic as a way to spark conversation, lift women up, and push for permanent change and equality in gender representation of public art and monuments.