Reskinning Queen Street West

Non-Traditional - Series


With 100% natural ingredients, Consonant is a skincare company doing things differently. With a new flagship location opening on Toronto’s Queen Street West, we needed to earn the attention of shoppers in one of Canada’s most vibrant retail environments. So, we looked for inspiration outside the skincare category and found it on the streets. Dry, damaged and cracked, we used the street’s textures to speak to the skincare needs Consonant’s products were designed to address.

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Winning URL: thinkinginsidethebox.ca/awards/2018/consonant

Company: Zulu Alpha Kilo Chief Creative Officer: Zak Mroueh Creative Director: Gary Watson Design Director: Ryan Booth Art Director: Kevin Sato, Kyle Winsor, Manali Kulkarni Writer: Monika Leck, Ian Dunlop, Dylan Verwey Designer: Jack Curtis Group Account Director: Nadine Arsenault Account Supervisor: Lisa Sousa Account Executive: Skye Gandy Client: Consonant Skincare, William Baker, Kristina Breckon, Jynessa Marczuk Studio Artist: Ashleigh O'Brien, Greg Heptinstall Agency Producer: Teresa Bayley Video Producer: Kevin Corvetti, Molly Calkins PR Company: Rock-It Promotions PR Team: Kelly MacDonald, Myriam Tardif Photographer: Shereen Mroueh Printing Company: Seamliss Graphics & Marketing Print Producer: Steve Cowan