Rethink Book Covers

Agency/Artist Self-Promotion - Series


Rethink, Toronto/Montreal/Vancouver
w: rethinkcanada.com

Ad Agency: Rethink Creative Director: Aaron Starkman, Ian Grais, Chris Staples Art Director: Zachary Bautista Writer: Andrew Chhour, Allan Topol Designer: Brandon Methner Account Manager: Sara Lemmermeyer Strategist: Aliz Tennant Producer: Anna Tricinci, Heather Blom, Emily McKay Production Coordinator: Spencer Houghton Digital Producer: Todd Harrison Print Producer: Narine Artinian Web Producer: Vivian Cheng Post-Production: Saints Editorial Editor: Giuseppe Piccolo Production Company: Crimson Fish Colour Grading: Darling Audio House: Vapor Music Audio House Creative Director: Ted Rosnick Audio House Producer: Kat Stewart Engineer: Andrew Harris

Winning Website: rethinkcanada.com

Rethink wrote a book. But it would be awkward for people in other agencies to read it at work. To solve that problem we created a series of custom agency covers. Then we sold them online. And yes, people actually bought them.