Rise and Shine

Art Direction for Static Ads

2024

Cossette, Quebec/MontrealToronto/Vancouver
w: cossette.com

McDonald's recently rebranded its coffee cups and was looking for an original way to spread the word. Leveraging early morning scenes featuring corridors of light created by the sunrise, the campaign consisted of a series of visuals depicting parts of McDonald's iconic golden arches, reminding people that McD's is the destination of choice for starting the day off right. The visuals line up to form the brand logo, incorporating the colours and graphic elements of the new packaging.

Agency: Cossette
Production House: Septième
Production Studio: Dogsled Studio
Media: OMD
Client: McDonald’s Canada
Chief Creative Officer, Cossette East: Anne-Claude Chénier
Executive Creative Director: Alexandre Gadoua, Jason Hill
Creative Director: Alexandre Jutras, Cédric Audet
Copywriter: François-Julien Rainville
Art Director: Philippe Leblanc
Account Director: Natalie Azoulay
Product Owner: Laurence Veillette
Production Adviser: Martin Lemay
Retoucher: Daniel Cartier
Infography: Mariette Parrod