RMH United

PSA/Charity Advertising - Single

2024

Cossette, Quebec/MontrealToronto/Vancouver
w: cossette.com

Group Creative Director: John Osborne Senior Art Director: Adam Ramsdale Senior Copywriter: Steve Whittingham Senior Strategist: Olly Owen Director, Head of Strategy: Max MacBeath Account Executive: Victoria Overes Business Director: Joy Lucas Producer: Krista McMillan Project Manager: Wenda Li Director, Delivery: Aimee Phillips VP, General Manager: Robyn Smith Sound Production: Wave Productions Client: Ronald McDonald House Charities

In its 40th anniversary year, Ronald McDonald House went from charity to pro sports team to drive donations. It deployed personalized jerseys to kick start conversations with CEOs, CMOs and key decision makers—resulting in sponsorship from Canadian icons to global powerhouses, earning them each a place on the jersey and ensuring the charity would be supported by an entire roster of brands for years to come.