Rolling Paper Straws
Craft Art Direction - Single
Ad Agency: Rethink Client: Truss Beverages Chief Creative Officer: Aaron Starkman Creative Director: Christina Yu, Jake Lim Associate Creative Director: Skye Deluz, Naeem Ghafari Art Director: Skye Deluz Writer: Justin Santelli, Naeem Ghafari Designer: Jake Lim Strategist: Sean McDonald, Stacy Ross Producer: Narine Artinian Editor: Justin Poulsen Account Manager: Becky Rudson Account Director: Marie Lunny
To celebrate the launch of Truss Beverage Co. and to show how the brand is reframing cannabis consumption, we created a limited-edition set of rolling papers. Not for rolling joints, but for creating straws.