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Rolling Paper Straws

Consumer Direct Mail/Media Insert - Single

2020

Rethink, Toronto/Montreal/Vancouver
w: rethinkcanada.com

Ad Agency: Rethink Client: Truss Beverages Chief Creative Officer: Aaron Starkman Creative Director: Christina Yu, Jake Lim Associate Creative Director: Skye Deluz, Naeem Ghafari Art Director: Skye Deluz Writer: Justin Santelli, Naeem Ghafari Designer: Jake Lim Strategist: Sean McDonald, Stacy Ross Producer: Narine Artinian Editor: Justin Poulsen Account Manager: Becky Rudson Account Director: Marie Lunny

Winning Entry: rethinkcanada.com/work/truss/2020/digital-social/rolling-paper-straws

To celebrate the launch of Truss Beverage Co. and to show how the brand is reframing cannabis consumption, we created a limited-edition set of rolling papers. Not for rolling joints, but for creating straws.

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