Roses
Typography - Single
2025
Cossette, Montreal, QC
w: cossette.com
Agency: GRDN Production House: Septième Chief Creative Officer, Cossette Est: Anne-Claude Chénier Executive Creative Director: Richard Bélanger Art Director, Design: David Théroux, Lionel Michee Graphic Designer: Nicolas Chamberland Creative Director & Naming: Olivier Fortin Copywriter: Olivier Fortin, Mélanie Delisle Chief Strategy Officer, Cossette Est: Michel-Alex Lessard Chief Strategy Officer: Judikaela Auffrédou Strategy: Anne-Sophie Vachon President, Quebec and Eastern Canada: Louis Duchesne Senior Vice President and General Manager, Cossette Digital: Jean Hugo Filion Vice President, Lead Business: Myriam Veilleux Product: Miriam Bousquet Digital Product: Marie-Michèle Coulombe, Alexandra Adénor, Gaïda Demotte, Jean-François Parent Digital Creation: Sébastien Tremblay, Jonathan Pinard, Catherine Sabourin, Fannie Deschênes Digital Strategy and Business Intelligence: Barbara Roque, Marina Sist, Eric Deslauriers, Aurélie Kuntz, Cédric Degallaix Web Development: Stéphane Demotte Strategic Design and Community Engagement: Sébastien Boulanger, Hugo Savoie, Daniel Ouellet, Anne-Marie Mercier, Angelo Destounis, Ketsia N’Kumbu Consultant Creative Director: Jennifer Nagy Delli Fraine Print Producer: Colette Dumay, Daniel Cartier Typographic Production: Alexandre Saumier Demers Content Production: Eva Martinez Post-Production: Nasim Mousavi, Frédérique Marseille, Océanne Langlois Editing: Thomas Bellefleur, Delphine Legault, Isaac Baulne Online Editing: Loïc Dubeau Motion Designer: Loïc Dubeau Collaborator: Patrick Boivin, Amy Walsh, Nick De Santis, Junior Bombardier Client: Roses de Montréal – Isabèle Chevalier, Jean-François Crevier, Annie Larouche, Nathalie Vachon
The Roses typeface is a custom font that embodies Montreal's first professional women's football team. Inspired by the iconic Farine Five Roses sign and the thorny stem of a rose, it blends elegance and strength. Its spiked, elongated forms evoke resilience. As a variable font, it shifts from refined to bold, reflecting the energy of the game. More than a font, it's a statement of ambition, anchoring the team's identity in Montreal's cultural and athletic DNA.