Safety On My Mind

Music - Single

2024

Sid Lee, Montreal, QC
w: sidlee.com

President: Zemina Moosa Group Account Director: Nardjes Rouighi Account Director: Matthew Allen Account Supervisor: Lauren Catani Group Strategy Director: Ryan Lacquement EVP, Head of Creative: Jeffrey Da Silva Creative Director: Alexandre Pellerin Associate Creative Director: Tim Zimmerman Head of Content: Jennifer Stack Content Creator: Gohar Salim, Edwin Lo Content Manager: Taylor Stone Senior Executive Producer: Jen Mete Producer: Salar Babaeiha Production Coordinator: Tofunmi Awonaike Executive Creative Services Director: Kyra Cohen Sr. Creative Services Manager: Justin Hewitt Creative Director, Post-Production: Marka Rankovic Offline Editor: Maxine Hood Assistant Editor: Sonya Ghandi, Yehor Vozniuk Motion Design: Mac Thomson Online Artist: Mac Thomson Post-Production Producer: Emily Torontow Client: belairdirect Marketing Manager: Chloe Bibeau Marketing Specialist: Marie-Claude Filion Marketing Communications Director: Evelyne Lepage Production Company: Merchant Studios Inc. Executive Producer: Ian Webb, Farrah Khaled, Hayley Taylor Head of Production: Collin Walker Producer: Rebeca Ortiz Director: Sara Jade Alfaro Dehghani Audio House: SNDWRx Music Director: Didier Tovel Music Assistant: Michael Henley Post-Production Company: Fort York VFX Senior Colourist: Jason Zukowski Colour Assistant: Jose Torres Executive Producer: Pallavi Joshi-Firby

Winning Entry: youtu.be/ua8MmEFChOc?feature=shared

belairdirect car insurance raised awareness for their app's safe driving discount in a world that doesn't care about safe driving, creating "Safety On My Mind," an original slow jam promoting safe driving habits just in time for Valentine's Day.