Scanitary Paper

PSA/Charity Advertising - Single

2025

LG2, Quebec/Montreal/Toronto
w: lg2.com

Ad Agency: LG2 Production House: Nova Film Post-Production House: Nova Film, Studio Élément Sound Production: Circonflex Media Agency: Challenge Media PR Agency: TACT Chief Creative Officer: Luc Du Sault, Nicolas Baldovini, Josh Stein Vice-President, Executive Creative Director: Nicolas Boisvert Chief Strategy Officer: Sophie-Annick Vallée Creative Director: ÉRic Chavagnac Copywriter: Félix-Antoine Belleville Art Director: Olivier Caron Strategic Planning: François Giroux Client Services: Isabelle Miville, Camille Sauvé Project Management, Production: Julie Pichette Agency Producer: Stéphanie Gagné, Claudine St-Pierre Motion Designer: Daniel Martinez-Mendoza Graphic Production: Olivia Lapierre-Fortin Producer: Alexis Dubosc, Samuel Petitclerc, Emeline Georges, Andreanne Beliveau Director: Nicolas Brassard Asselin Director of Photography: Nicolas Brassard Asselin Editor: Louis-Philippe Gagné Colourist: Martin Vignon Engineer: Dominic Cabana Media Manager: Marilou Bédard, Shanie Bédard PR Director: Jenna Dubé PR Advisor: Mara Hannan-Desjardins, Claudia Ntihinyuka Client: Fondation Digestive – Sarah-Line Beaulieu, François Letarte

Colorectal cancer is the second deadliest cancer in the world – but it's also one of the most preventable. Scanitary Paper: toilet paper with a QR code that you can scan with a phone to book a stool test.