Second Chances

Experiential/Event - Single

2019

McCann Worldgroup
t: 416-594-6000

Winner: McCann Worldgroup Ad Agency: McCann Canada, McCann NY, Cassanova//McCann Executive Creative Director: Josh Stein, Marco Munoz Chief Creative Officer: Eric Silver, Elias Weinstock Agency Producer: Jacqueline Bellmore, Jacqueline Benoit, Olia Dallimore, Humberto Rodriguez, Caitlyn Thompson, Flor Castaneda, Nathy Aviram, Dave Herman Creative Director: Fernando Poblete Creative Director, Design: George Katz Art Director: Josh Stein, Roman Gonzalez Writer: Christian Mondragon, Josh Stein, Kristen Scharf Production Company: McCann NY, 4K Films, Circle Productions, D'avant-Garde Media Director: Eric Perini, Rob Turner Executive Producer: Aaron Bernakevitch, Karen Tameanko, Francisco Pugliese Editing Company: Saints Editorial, Voltron Producer: Michelle Rich Editor: Mark Paiva, Nano Recondo Assistant Editor: Giuseppe Piccolo Music/Sound: JSM Music

Winning Website: mccann.ca/en

Working with The Calgary Police Service, in support of national organ donation awareness month, and on behalf of The Canadian Transplant Organization, drivers were pulled over for minor traffic violations. Instead of receiving an infraction, registered donors were handed ‘Second Chances’ tickets and praised for their willingness to give others a second chance at life.