She Runs

Pro Bono Digital Advertising - Single

2024

DonerNorth/Veritas, Toronto, ON
e: info@donernorth.com
w: donernorth.com veritasinc.com

Ad Agency: DonerNorth, Veritas Chief Creative Officer: Lance Martin Creative Director: Jill Mack, Daniel Bennett Copywriter: Jill Mack Art Director: Daniel Bennett, Justin Turco Executive Producer: Jennifer Dark Chief Strategy Officer: Adrianne Gaffney Wotherspoon Producer: Tania Gaudio, Carolyn Mitchell Account Executive: Olivia Damiani Account Director: Zoe Reynolds, Taylor Squires, Ally Carlson VP: Julia Des Islets Audio House: TA2 Sound + Music Editing Company: Saints Editorial Visual Effects: Darling VFX Client: Interval House X Sport Chek

Winning Entry: open.spotify.com/album/7keGe3qxe2qdWhDNKnmhzl?si=ffALhhMZROuJXNvlYjwEPg&nd=1&dlsi=03c734a58da644ed

She Runs is a Spotify playlist that covertly coaches women to run from abusive relationships. To ensure women could listen without being caught, we disguised it as a typical fitness running playlist and distributed links to it in places where only women would look like inside women's running shoes at Spot Chek, and inside women's changerooms.