Pro Bono Digital Advertising - Series
TAXI, Toronto, ON
Chief Creative Officer: Alexis Bronstorph, Kelsey Horne Art Director: Justin Luu Copywriter: Lorne Heller Designer: Meric Karabulut Photographer: Saty & Pratha Producer: Cherie O'Connor, Eastern Yoo Account Director: Joyce Ho Account Manager: Sarah Loo
Shoppable Girls was an anti-sex trafficking campaign by Covenant House Toronto targeting female teens. The campaign centered around a fictional fashion brand that didn't sell the clothing it advertised, but the models wearing them.