Shower Sensors

Ideation - Series

2025

Edelman, Toronto, ON

Global Chief Creative Officer: Judy John Global Creative Partner, Chief Creative Officer, Canada: Anthony Chelvanathan VP Creative Director: Natee Likitsuwankool, Mike Lo Nam, Abeer Verma, Shauna Roe Senior Copywriter: Aisling Penco Senior Art Director: Angelo Roldan Chief Strategy Officer: Laura Kim VP, Strategy: Vanessa Spagnuolo SVP Head of Production & Creative Operations, Canada: Tamara Sulliman Program Manager: Margo Hicks Account Director: Nora Hickey CEO, Canada: Bianca Freedman EVP, Client Strategy, Brand: Jennifer Meehan Senior Account Director Brand: Danielle Bozinoff Vice President Brand: Caroline Libis Account Manager Brand: Amy Harrison, Sandhya Patel Account Executive Brand: Maddie Watson Account Director Brand: Louise Hugot VP Creator Marketing: Jessica Lee Senior Account Director Creator Marketing: Madison Boratto Executive Creative Director: Guybrush Taylor EVP, Head of Strategy: Anna Nowak Senior Account Executive Brand: Jeene Sulaivany Account Executive Creator Marketing: Jess Kelly Client: Unilever Brand Manager, Dove Skin Cleansing: Julia Boccadoro

Winning Entry: vimeo.com/1119164584

At or above 40°C, hot water can disrupt the skin’s natural moisture barrier, but hot water systems in Canada are set at 49°C. Because there’s nothing in the shower to warn you, Dove created a heat-sensing label for its body wash that optically transformed when exposed to water temperatures deemed unsafe for skin.