Shower Sensors

Experiential/Event - Series

2025

Edelman, Toronto, ON

At or above 40°C, hot water can disrupt the skin’s natural moisture barrier, but hot water systems in Canada are set at 49°C. Because there’s nothing in the shower to warn you, Dove created a heat-sensing label for its body wash that optically transformed when exposed to water temperatures deemed unsafe for skin.

Global Chief Creative Officer: Judy John
Global Creative Partner, Chief Creative Officer, Canada: Anthony Chelvanathan
VP Creative Director: Natee Likitsuwankool, Mike Lo Nam, Abeer Verma, Shauna Roe
Senior Copywriter: Aisling Penco
Senior Art Director: Angelo Roldan
Chief Strategy Officer: Laura Kim
VP, Strategy: Vanessa Spagnuolo
SVP Head of Production & Creative Operations, Canada: Tamara Sulliman
Program Manager: Margo Hicks
Account Director: Nora Hickey
CEO, Canada: Bianca Freedman
EVP, Client Strategy, Brand: Jennifer Meehan
Senior Account Director Brand: Danielle Bozinoff
Vice President Brand: Caroline Libis
Account Manager Brand: Amy Harrison, Sandhya Patel
Account Executive Brand: Maddie Watson
Account Director Brand: Louise Hugot
VP Creator Marketing: Jessica Lee
Senior Account Director Creator Marketing: Madison Boratto
Executive Creative Director: Guybrush Taylor
EVP, Head of Strategy: Anna Nowak
Senior Account Executive Brand: Jeene Sulaivany
Account Executive Creator Marketing: Jess Kelly
Client: Unilever
Brand Manager, Dove Skin Cleansing: Julia Boccadoro

Winning Entry: vimeo.com/1119164584