Brand Activation Campaign
No Fixed Address, Toronto, ON
Ad Agency: No Fixed Address Client: Sickkids Chief Creative Officer: Dave Federico, Josh Budd Associate Creative Director: James Leake, Dylan Wagman Art Director: Luan Pirola PR Lead: Erin Banting PR Manager: Mackenzie Biddie PR Executive: Jessica Hoffeldt PR Coordinator : Nick Wong Production House: WDI Media Director: Will Dempster Director of Photography: Christian Bielz Technical Director: Nick Marinelli Media Company: OMD Post-Production Company: Rooster, Alter Ego Executive Producer: Melissa Kahn, Hilda Pereira Producer: Alamma Homuth, Spencer Butt Editor: Colin Murdock Junior Editor: Shane Preston Colour Assistant: Jonah Venneri Visual Effects: Hali Gale Colourist: Eric Whipp
Winning Entry: youtube.com/watch?v=dLGVhf5-mtY
Welcome to SickKids Airbnb: an immersive overnight stay that lets the public experience the dire conditions inside the PICU firsthand, raising awareness of the critical need for a new building while giving people an honest look behind the curtain.