SickKids VS. One Million Strong

Direction - Single


Cossette Communications , Toronto, ON
w: cossette.com

Client: SickKids Foundation Global Chief Creative Officer: Peter Ignazi Executive Creative Director: Craig McIntosh, Jaimes Zentil Creative Director: Mario Cesareo, Sarah Rutherford Associate Creative Director: Jake Bundock, Abeer Verma, Mike Lo Nam Senior Copywriter: Kay Benedek Agency Producer: Haley Stefan Associate Strategist: Courtney Mulock Strategy Director: Denika Angelone Chief Strategy Officer: Cat Wiles Account Supervisor: Valerie Mascarin, Emma Sleeper Group Business Director: Daria Lysenko VP, Business Lead: Tishan Canagasaby SVP, Client Lead: Janis Lindenbergs Director, Broadcast Traffic/Talent: Donna Nadeau Senior Retoucher: Trevor Gauthier Print Producer: Dawn-Marie Mills Production Company: Scouts Honour Director: Brent Foster, Mark Zibert Director of Photography: Eric Kaskens, Mark Zibert EP/Producer: Simon Dragland, Rita Popielak Production Designer: Jay Pooley Editorial: Married to Giants Editor: Raj Ramnauth Assistant Editor: Nick Yumul Producer: Julie Axell, Spencer Butt, Stephanie Pennington Colour: Alter Ego Senior Colourist: Wade Odlum Colour Assistant: Erik Bayley Online: The Vanity VFX Artist: Noah Matikainen, Andrew Farlow, Sean Cochrane Audio Director: Mark Rajakovi Music Arrangement: Mark Rajakovi Audio Producer: Nicole Rajakovi Sound Designer: Vlad Nikoli Media Agency: OMD Managing Director: Daryl Heroux Group Account Director: Laurie St. John Group Director of Strategy: Allyson Banks Associate Director - Search & Social: Soumita Banerjee Strategist: Katie Polan PR Agency: Citizen VP: Josie Haynes Account Director: Adam O’Neill Associate Director: Rebecca Myers Account Manager: Cian Murray Managing Director, Experiential: Kevin Wagman VP, Brand Strategy and Communications: Kate Torrance VP, Direct and Digital Marketing: Heather Clark Director, DDM - Monthly Donor Marketing: Noelle De La Mothe Director, Public Relations: Sandra Chiovitti Associate Director, Integrated Brand Marketing: Tine Tieu-Lafrance Associate Director, Monthly Donor Acquisition Marketing: Tanya Tucker Associate Director, Public Relations: Lynn Bessoudo Associate Director, Community Stakeholder Relations: Lisa Charendoff Manager, Integrated Brand Marketing: Jessica Myers Manager, Monthly Donor Acquisition Campaigns: Rebecca Shrimpton Public Relations Professional: Taylor Huff

Winning Entry: youtu.be/JbzAh0fpi-g

In 2020, SickKids was close to one million donors. That's one million donors who have funded more than one million lifesaving battles. With every battle, every procedure, SickKids patients earn a Bravery Bead. We brought this statistic to life by dramatizing their battles with the beads they earned.