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Six-Second Ambush Advisories

Public Service/Charity - Single

2018

Sexualization in popular media contributes to violence against women. So the YWCA decided to warn young viewers about the content they’re about to watch, by hijacking YouTube’s advanced ad targeting to run unskippable six-second warnings in front of specific music videos (YouTube’s most popular content) that objectify women and men.

Website: http://www.rethinkcanada.com
Winning URL: http://www.thisisourawardspage.com/ambushadvisories_case/

Company: Rethink Client: YWCA Creative Directors: Ian Grais, Chris Staples, Aaron Starkman, Mike Dubrick Art Director: Pamela Rounis Writers: Jordon Lawson, Max May Strategist: Darren Yada Producer: Megan O'Connor Account Manager: Rachael Sawer Account Director: Chelsea Stoelting Amplification Strategists: Aliz Tennant, Gordon Zhang, Rose Koo

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