Skip: The Disscount

Experiential/Event - Series

2024

Courage, Toronto, ON
w: courageinc.com

Courage Inc.: Courage Inc. Chief Creative Officer, Founder: Dhaval Bhatt, Joel Holtby Partner and President: Niki Sahni Chief Strategy Officer, Partner: Tom Kenny Executive Creative Director: Raul Garcia Copywriter: Kushal Lalvani Art Director: Jack Hwang Executive Producer: Clair Galea Producer: Rachel D'Ercole Group Account Director: Saloni Wadehra Account Supervisor: Emily Broad Account Executive: Tino Monk Group Strategy Director: Rami Dudin Editor: Marcus Barrie Post Producer: Sunaina Arora Vice President, Marketing: Rachel McAdam Vice President, Communications and Government Relations: Melanie Fatouros-Richardson Head of Brand & Sponsorship: Jennifer Blackburn Creative Director: Phil Sylver Head of Partner Marketing: Daniela Profenna Senior Marketing Manager, Brand Strategy: Bethany Skelton Senior Communications Manager: Hannah Korsunsky Communications Manager: Emma Bowers Social Media Manager: Avery Hoffman Colourist: Alter Ego, Lily Henry Colour Assistant: Vika Svishchova Producer: Sam Omand Executive Producer: Hilda Pereira Audio House: Vapor Music Executive Producer: Nicole Gomez Photographer: Sandy Nicholson Production: Priya Belliappa Assistant: Josh Meek Retoucher: Paul Jerinkitsch Account Manager: Alexandra Wassell, Brianna Nelson Client: Skip

When Kendrick name-dropped the New Ho King, a small Toronto Skip restaurant in his rap battle with Drake, it was too good of an opportunity to pass up. To help this small family-run business make the most of the limelight, we dropped the DissCount: turning lyrics from both artists into a digital promo code - 50% off when they order from New Ho King - within hours of the song's release.