Skip to the Good Part

Directing for Video - Single

2025

Courage, Toronto, ON
w: courageinc.com

Founder, Chief Creative Officer: Dhaval Bhatt, Joel Holtby Partner, President: Niki Sahni Partner, Chief Strategy Officer: Tom Kenny Executive Director of Strategy: Rami Dudin Creative Director: Steve Ierullo Art Director: Sammy Lo Writer: Emma Lorenzi Group Account Director: Saloni Wadehra Account Supervisor: Emily Broad Account Executive: Jordan McConnell EP, Head of Production: Clair Galea Senior Producer: Adriana Laborde, Andrew Tavares Client: SKIP VP, Marketing: Rachel MacAdam Head of Creative, Brand & Content: Phil Sylver Associate Director, Brand Promotions and Sponsorships: Bethany Skelton VP, Communications and Gov't Relations: Melanie Fatouros-Richardson Project Manager: Ada So Production: O Positive, Someplace Nice Director: David Shane EP: Marc Grill, Estelle Weir, Ralph Laucella, Ken Licata Head of Production: Devon Clark Line Producer: Tanya Stephens Director of Photography: Polly Morgan Production Manager: Lauren Reese Production Coordinator: Cristie Ayers 1st Assistant Director: Rick Lange Gaffer: Christopher Culliton Key Grip: Manny Duran Production Designer: Tessa Posnansky Locations Manager: Brent Gaffan Script Supervisor: Tai Weinman Sound Mixer: Hanna Collins Wardrobe Stylist: Melissa DesRosiers Key Makeup: Ashley Scott Editorial: Arcade EP: Crissy DeSimone Producer: Wendy Umanzor, Laura Merrett Editor: Geoff Hounsel Assistant Editor: Fernando Raigoza Colour and Online: Alter Ego Colourist: Eric Whipp Colour Assistant: Ben Otten Lead VFX Artist: Darren Achim VFX Artist: Saba Zahir VFX Assistant: Veri Whitaker Motion Designer: Geneva Hines EP: Hilda Pereira Audio: Eggplant Audio Music Director: Adam Damelin, Jamie Pennock Composer: Nick Grimshaw Sound Designer: Benjamin Spiller Engineer: Nathan Handy EP: Nicola Treadgold Media Partner: UM Canada

Big life events can overwhelm us, but it's the small hassles like waiting in line or rushing to cook dinner that wear us down. Leaning into our name, we encouraged Canadians to simply Skip it. Shoulda Skipped It starred Jon Hamm and showed relatable vignettes we've all wished to skip. From being stuck in traffic to an awkward pharmacy run, we highlighted all the things Skip delivers to help you skip the hassle, in a lighthearted and breakthrough way.