Sleep with Rain

PR/Influencer Campaign

2024

BBDO and Critical Mass, Los Angeles and Calgary
w: bbdo.com criticalmass.com

Ad Agency: BBDO EVP, Executive Creative Director: Ash Tavassoli, Rafa Gonzaga Arboleda Chief Creative Officer: Matt Miller Chief Strategy Officer: Tim Millar Group Creative Director: Carissa Levine, Jose Eslinger Creative Director: Jordy Molloy, Chris Santaiti Associate Creative Director: Jazz Cabau, Juan David Executive Producer: Matt Marty, Ashlye Vaughan Ad Agency: Critical Mass Creative Director: Terry Lee Associate Creative Director: Ben Benchitrit, Jaymie Senga Senior Art Director: Arion Lapuz Copy Lead: John Olson Art Director: Alice Sladek, Felix Lundqvist Designer: Mateo Hernandez Executive Producer: Hannah Thompson Senior Producer: Sylvia Brach, Tommy Costello Producer: Marinna Breda Media Agency: Hearts & Science PR Agency: Ketchum Production: Smuggler Editorial: Work Editorial VFX Company: Jane TV Client: AT&T

Winning Entry: vimeo.com/956530709/49725ccec9

With small business confidence at record lows, we knew we couldn't run a typical B2B campaign. Instead, we launched a completely new business led by a group of people famous for being terrible at running one. Rainn, Jenna, Craig, Brian, Kate and Creed reunite in acclaimed short film Sleep With Rain.