Smack for Heinz

Experiential/Digital Engagement - Single

2024

Rethink, Toronto/Montreal/Vancouver/New York
t: 416-583-2178
w: rethinkideas.com

Chief Creative Officer: Mike Dubrick, Aaron Starkman Executive Creative Director: Xavier Blais Creative Director: Geoff Baillie, Zachary Bautista Writer: Geoff Baillie Art Director: Zachary Bautista, Jaclyn McConnell Chief Strategy Officer: Sean McDonald Strategist: Julian Morgan, Emma Bayfield Director of Integrated Content: AJ Merrick, Todd Harrison Director of Broadcast Production: Shelby Spigelman Producer: Terri Winter, Kyle Hicks, Tricia Lapidario Digital Designer: Alex Fleming Production Company: Mt Vernon Entertainment Executive Producer: Ken Franchi Line Producer: Ken Franchi Post Production Company: R+D Productions Editor: Leigh O’Neill, Thais Maranho Colourist: Hardave Grewal Online/Motion Graphics: Hardave Grewal Sound Engineer: Aaron McCourt, James Findlay Post Production Supervisor: Shannon Ing Production Company: FUZE Reps Photographer: Adrian Armstrong Studio Artist: Todd Bennett, Carl DeVouge, Kostas Loukopoulos Production Fabrication: wonderMakr Group Business Lead: Adam Ball Group Account Director: Rob Dix Account Director: David Greisman, Lindsay Magrane Account Supervisor: Rachel Cloth Account Manager: Bhumika Baweja PR Agency: Zeno Group Head Foodie: Missy Maher EVP, Earned Media: Courtney Pischke Vice President: Alysa Winkler SAS: Bethany Roth AS: Veronica Smith Media Agency: Carat USA Associate Director, Planning: Nicole Tarazona Senior Manager, Planning: Micahya Byrd Senior Associate, Planning: Elizabeth Schuler Client: Kraft Heinz, Nina Patel, Megan Lang, Jacqueline Chao, Lizzy Goodman, Navjit Dhillon

Winning Entry: vimeo.com/993020875/256b417824

Some restaurants refuse to serve Heinz Ketchup. But as 150 years of Heinz bottle smacking have shown, people will go to lengths to get the ketchup they love. So we built a smackable board that dispenses Heinz, and put it outside every restaurant that refuses to serve Heinz Ketchup.