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Small spaces for your Big Secrets.

Craft - Image - Series

2018

Under the signature “Small spaces for your Big Secrets”, this campaign presents three executions around a conspiracy theory, a half-truth and fake news. These mini-storage spaces could be used by Donald Trump to stock a few wigs, by NASA to fake the moon landing or by Kim Jong-un, who’s secretly hiding all his favourite Americana memorabilia.

Website: http://www.rethinkcanada.com

Company: Rethink Client: Carex Mini-Storage Creative Director: Nicolas Quintal, Ian Grais, Chris Staples Art Director: Maxime Sauté Writer: Xavier Blais, Olivier Goulet-Lafond Illustrator: Maxime Sauté Strategist: Pascal Routhier Account Director: Alex Lefebvre Account Manager: Catherine Blouin-Mainville Media Agency: Publications La Revue - Trait d'Union Media Manager: Gilles Bordonado

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