Sorry, Manners

Cinematography - Single

2025

Courage, Toronto, ON
w: courageinc.com

Founder, Chief Creative Officer: Dhaval Bhatt, Joel Holtby Partner, President: Niki Sahni Partner, Chief Strategy Officer: Tom Kenny Partner, EP: Clair Galea Partner, Executive Creative Director (MTL): Marilou Aubin, Maxime Sauté Executive Creative Director: Chris Booth, Joey Serlin Art Director: Sammy Lo Writer: Emma Lorenzi Executive Strategy Director: Rami Dudin Senior Strategist: Sydney Hill Group Account Director: Alex Karayannides Account Director: Kyron Sobers Account Supervisor: Nick Lepp Account Executive: Zoe Fetsis Senior Integrated Producer: Raquel Mullen Senior Production Designer: Jeanette Downes Assistant Producer: Veronica Coles Director, PR: Natalia Banoub Client: KFC Canada Chief Marketing Officer: Katherine Bond-Debicki Director, Marketing: Azim Akhtar Senior Manager, Media & Regional Marketing: Lauren Pottie Marketing Manager, Brand & Communications: Jordan Sequeira Marketing Coordinator, Brand & Retail Marketing: Emilie Power Production: Partners Film EP: Gigi Realini Director: Martin Werner Producer: Neil Bartley, Kelsey Dale-McGrath, Mariya Guzova DP: Ottar Gudnason Food Stylist: Katie Giovanni Production Service: Boogie Films Production Designer: Lucie Arnosse Costume Design: Dasa Stefflova Hair & Makeup Artist: Jana Dopitova Editorial: Outsider Editorial Editor: Chris Murphy Assistant Editor: Ilya Sarossy EP: Kayan Choi, Kristina Anzlinger Colour and Transfer: Alter Ego Colourist: Lily Henry Colour Assistant: Daniel Saavedra VFX Lead: Joel Osis VFX Artist: Igor Boros, Jake Hussey VFX Assistant: Nupur Desai EP: Hilda Pereira Audio: Vapor Music Composer/Arranger: Brendan Quinn Sound Designer: Kevin Chamberlain EP: Lindsey Serlin Audio Engineer: Ryan Chalmers Media Partner: UM Canada

Winning Entry: youtu.be/IOed0ro56dc?si=ql2v1Zhgqgi038WJ

We all grew up learning table manners: no elbows on the table, use your fork and knife, chew with your mouth closed. But throw a bucket of KFC into the mix? Suddenly, all that etiquette goes out the window.Sorry Manners taps into KFC's core ethos — It's Finger Lickin' Good. The spot shows how even the most refined dinner guests can't help but ditch their manners and dive in. Because when it's KFC, all rules, caution and cutlery are forgotten, liberating you to go all-in on the food.