Sorry, Manners

Editing Video - Single

2025

Courage, Toronto, ON
w: courageinc.com

We all grew up learning table manners: no elbows on the table, use your fork and knife, chew with your mouth closed. But throw a bucket of KFC into the mix? Suddenly, all that etiquette goes out the window.Sorry Manners taps into KFC's core ethos — It's Finger Lickin' Good. The spot shows how even the most refined dinner guests can't help but ditch their manners and dive in. Because when it's KFC, all rules, caution and cutlery are forgotten, liberating you to go all-in on the food.

Founder, Chief Creative Officer: Dhaval Bhatt, Joel Holtby
Partner, President: Niki Sahni
Partner, Chief Strategy Officer: Tom Kenny
Partner, EP: Clair Galea
Partner, Executive Creative Director (MTL): Marilou Aubin, Maxime Sauté
Executive Creative Director: Chris Booth, Joey Serlin
Art Director: Sammy Lo
Writer: Emma Lorenzi
Executive Strategy Director: Rami Dudin
Senior Strategist: Sydney Hill
Group Account Director: Alex Karayannides
Account Director: Kyron Sobers
Account Supervisor: Nick Lepp
Account Executive: Zoe Fetsis
Senior Integrated Producer: Raquel Mullen
Senior Production Designer: Jeanette Downes
Assistant Producer: Veronica Coles
Director, PR: Natalia Banoub
Client: KFC Canada
Chief Marketing Officer: Katherine Bond-Debicki
Director, Marketing: Azim Akhtar
Senior Manager, Media & Regional Marketing: Lauren Pottie
Marketing Manager, Brand & Communications: Jordan Sequeira
Marketing Coordinator, Brand & Retail Marketing: Emilie Power
Production: Partners Film
EP: Gigi Realini
Director: Martin Werner
Producer: Neil Bartley, Kelsey Dale-McGrath, Mariya Guzova
DP: Ottar Gudnason
Food Stylist: Katie Giovanni
Production Service: Boogie Films
Production Designer: Lucie Arnosse
Costume Design: Dasa Stefflova
Hair & Makeup Artist: Jana Dopitova
Editorial: Outsider Editorial
Editor: Chris Murphy
Assistant Editor: Ilya Sarossy
EP: Kayan Choi, Kristina Anzlinger
Colour and Transfer: Alter Ego
Colourist: Lily Henry
Colour Assistant: Daniel Saavedra
VFX Lead: Joel Osis
VFX Artist: Igor Boros, Jake Hussey
VFX Assistant: Nupur Desai
EP: Hilda Pereira
Audio: Vapor Music
Composer/Arranger: Brendan Quinn
Sound Designer: Kevin Chamberlain
EP: Lindsey Serlin
Audio Engineer: Ryan Chalmers
Media Partner: UM Canada

Winning Entry: youtu.be/IOed0ro56dc?si=ql2v1Zhgqgi038WJ