Sound Manifesto Ad
Copywriting - Single
How do you express the idea of sound in a newspaper ad? For the launch of our Sound Campaign we took advantage of the rhythm and musicality inherent in this province’s long history of storytelling, recalling the heyday of the long-copy ad. Readers are guided through a soundscape, imagining themselves disconnecting from their busy day and transported to the ocean, and a world of peace and quiet that is not always silent.
Company: Target Creative Director: Tom Murphy Creative Group Head: Kevan Kalyan Copywriter: Jim Francis Photographer: Alex Spraetz Account Director: Ernie Brake Account Manager: Allison Daley Strategic Planner: Noel O'Dea