Sound of a Hug

Mobile/Tablet - Single

2025

Zulu Alpha Kilo, Toronto, ON
t: 416-777-9858
e: awards@zulualphakilo.com
w: zulualphakilo.com

When a baby is hugged, they hear their parent's heartbeat. Sound of a Hug transforms the heartbeat into a soothing sleep track, proving the power of a loving hug. Through SoundofaHug.com or Amazon Alexa, parents can create personalized tracks that adapt to baby's mood, time of day and hug style—with over 50,000 unique combinations. Each track comforts babies with a song from their parent's heart, while building parents' confidence.

Ad Agency: Zulu Alpha Kilo
Chief Creative Officer: Brian Murray, Jenny Glover
Associate Creative Director: Dane Boaz, Juan Torres
Writer: Dane Boaz
Art Director: Juan Torres
Designer: Damian Simey, Jackman Chiu
Account Team: Alyssa Guttman, Tara Collins, Shauna McKenna, Alyse Thompson, Amanda Wong, Zainab Mushtaq
Chief Strategy Officer: Heather Segal
Executive Director, Comms Planning & Technology: Sean Bell
Strategy Director: Meredith Ferguson, Sarah Yim
Client: Kimberly-Clark, Huggies Canada – Tanya Willer, Abhinav Sawhney, Laura Sturmer, Peace Asemota, Nikki Sells, Kopal Chourey, Jason Radocay, Sutanu Sur, Nellie Veber
Media Agency: Ignite
Media Team: Ali Tinker, Fahmida Islam, Sam Storey, Ghaith Alkhatib, James Thomas, Jasmin Shirazi, Emily Matias, Tanya Nigam, Joannie Vuong, Nisha Shah, Kristine Hirst, Min Kim
PR Agency: Veritas
PR Team: Christine McDermott, Brittany Arnold, Camille Côté-Bégin
Director of Integrated Production: Ola Stodulska
Senior Agency Producer: Kasia Zeniuk
Senior Digital Producer: Tracy Wightman
Production Company: Aspekt
Director: Linnéa Bergman
Director of Photography: Mika Aberra
Executive Producer: Liz Dussault
Line Producer: Mia Sook Young
Offline Edit Company: Zulubot
Director of Post Production & Operations: Sarah Dayus
Offline Edit Producer: Amy Groll
Editor: Alain Elliott
Editor Assistant: Adrian Gluvakovich
Colour Transfer Company: Alter Ego
Colourist: Wade Odlum
Colour Producer: Jane Garrah
Online Company: Adrian Gluvakovich
Online Artists: Jeff Zablotny
Online Artist: Miguel Natividad, Can Yuksell
Online Producer: Sarah Dayus, Amy Groll
Recording Studio: OSO Audio
Creative Director and Voice Director: Harry Knazan
Engineer: Dylan Groff
Audio Producer: Lauren Dobbie
French Agency: The French Shop
Account Manager: Noëlie Michaux
Production Coordinator: Jennifer Lankry
Lead Production Artist & Re-touching: Ashleigh O’Brien
Lead Interactive Artist: Andrew Martin
Web Developer: Kyle Collins, Jake Edwards
Producer: Kenneth Haz
Digital Interactive Co-ordinator: Kelly Sun
Audio Engineer: Noah Mroueh

Winning Entry: huggies.com/en-ca/sound-of-a-hug