Sound of a Hug
Digital Engagement Campaign
2025
Zulu Alpha Kilo, Toronto, ON
t: 416-777-9858
e: awards@zulualphakilo.com
w: zulualphakilo.com
Ad Agency: Zulu Alpha Kilo Chief Creative Officer: Brian Murray, Jenny Glover Associate Creative Director: Dane Boaz, Juan Torres Writer: Dane Boaz Art Director: Juan Torres Designer: Damian Simey, Jackman Chiu Account Team: Alyssa Guttman, Tara Collins, Shauna McKenna, Alyse Thompson, Amanda Wong, Zainab Mushtaq Chief Strategy Officer: Heather Segal Executive Director, Comms Planning & Technology: Sean Bell Strategy Director: Meredith Ferguson, Sarah Yim Client: Kimberly-Clark, Huggies Canada – Tanya Willer, Abhinav Sawhney, Laura Sturmer, Peace Asemota, Nikki Sells, Kopal Chourey, Jason Radocay, Sutanu Sur, Nellie Veber Media Agency: Ignite Media Team: Ali Tinker, Fahmida Islam, Sam Storey, Ghaith Alkhatib, James Thomas, Jasmin Shirazi, Emily Matias, Tanya Nigam, Joannie Vuong, Nisha Shah, Kristine Hirst, Min Kim PR Agency: Veritas PR Team: Christine McDermott, Brittany Arnold, Camille Côté-Bégin Director of Integrated Production: Ola Stodulska Senior Agency Producer: Kasia Zeniuk Senior Digital Producer: Tracy Wightman Production Company: Aspekt Director: Linnéa Bergman Director of Photography: Mika Aberra Executive Producer: Liz Dussault Line Producer: Mia Sook Young Offline Edit Company: Zulubot Director of Post Production & Operations: Sarah Dayus Offline Edit Producer: Amy Groll Editor: Alain Elliott Editor Assistant: Adrian Gluvakovich Colour Transfer Company: Alter Ego Colourist: Wade Odlum Colour Producer: Jane Garrah Online Company: Adrian Gluvakovich Online Artists: Jeff Zablotny Online Artist: Miguel Natividad, Can Yuksell Online Producer: Sarah Dayus, Amy Groll Recording Studio: OSO Audio Creative Director and Voice Director: Harry Knazan Engineer: Dylan Groff Audio Producer: Lauren Dobbie French Agency: The French Shop Account Manager: Noëlie Michaux Production Coordinator: Jennifer Lankry Lead Production Artist & Re-touching: Ashleigh O’Brien Lead Interactive Artist: Andrew Martin Web Developer: Kyle Collins, Jake Edwards Producer: Kenneth Haz Digital Interactive Co-ordinator: Kelly Sun Audio Engineer: Noah Mroueh
Winning Website: huggies.com/en-ca/sound-of-a-hug
When a baby is hugged, they hear their parent's heartbeat. Sound of a Hug transforms the heartbeat into a soothing sleep track, proving the power of a loving hug. Through SoundofaHug.com or Amazon Alexa, parents can create personalized tracks that adapt to baby's mood, time of day and hug style—with over 50,000 unique combinations. Each track comforts babies with a song from their parent's heart, while building parents' confidence.