Splash Spots

Cause-Related Advertising - Single

2024

Zulu Alpha Kilo, New York, NY
w: zulualphakilo.com

Creative Chairman: Zak Mroueh Chief Creative Officer, Partner: Tim Gordon Chief Design Officer: Stephanie Yung Design Director: Jeff Watkins Creative Director: Jacob Gawrysiak Associate Creative Director: Michael Romaniuk, Marco Buchar Art Director: Michael Romaniuk Copywriter: Marco Buchar Designer: Sam Dal Monte Account Team: Meghan Mullen, Casey Ann O’Brien, Karina Guerra Producer: Teresa Bayley, Laura Dubcovsky, Kenneth Haz Production Director: Ola Stodulska Website (Digital) Project Manager: Kenneth Haz Associate (Film) Producer: Bita Mazaheri Client Partner: Street Lab, Leslie Davol Industrial Design Studio: Group Project Industrial Design Director, Founder: Colin P. Kelly Industrial Designer: Edward Lee 3D Models: Group Project 3D Animations: Julio Ortega Logo Animation: Polyester Studio Director of Photography: Ben Franke, Greg Purpura Executive Producer: Jacqueline McDonald Production House: All Opal Agency Archival Stock Footage: Shutterstock Post-Production Company: Zulubot Editor: Thais Maranho Motion Graphics Artist: Thais Maranho, Miguel Natividad, Cecilia Bernasch, Noah Mroueh Online Editor: Thais Maranho Colourist: Can Yuksel Audio Mixer: Noah Mroueh Post-Production Director: Lena Hamady Post Production Producer: Siddhi Patel Retoucher: Mila Lukezich Developer: Jake Edwards Production Artist: Pam Cohen Studio Operator: James Graham Media Manager: Adrian Gluvakovich Community Manager: Vittoria Gibson

Every summer, New Yorkers unleash fire hydrants for watery relief. But even with a standard spray cap, the 300 hydrants opened per summer waste over 2 million gallons of water. How can we conserve water while preserving this joyful tradition? Splash Spots are four distinct hydrant caps that bring four unique water experiences to the five boroughs. Each one is designed to bring whimsy and joy to New York City while conserving 50% more water than a standard spray cap.