Sport Your Period

Entire Advertising Campaign

2024

Rethink, Toronto, ON
t: 416-583-2178
w: rethinkideas.com

Ad Agency: Rethink Executive Creative Director: Xavier Blais Writer: Andrée-Anne Hallé Art Director: Patrick Seymour Designer: Margot Brejon De Lavergnée, Janila Dargan Chief Creative Officer: Aaron Starkman, Mike Dubrick Chief Strategy Officer: Sean McDonald Motion Designer: Ignacio Florez Print Producer: Scott Russell, Jonathan Cesar, Frederick Bailleul Broadcast Producer: Chantal Wakil, Katia Dupuy Lead Strategist: Pascal Routhier Strategist: Anastasia Collet Account Services: Mélanie Châteauneuf, Gabrielle Bergeron, Noémie Trottier Brand Narrative: Kristel Dupont, Mégane Landry, Chenda McKissick, Kaitlyn Vian, Maya Ventresca, Janvi Singh Editor: Étienne Bergeron Audio House: Circonflex Sound Design: Craig Murdock, Martin Boisselle Production House: Santo Proyecto Producer: Arturo Fincowsky Line Producer: Alejandro Rosas Director of Photography: Alejandro Guemez Photographer: Arturo Fincowsky, Luis Silva Client: Knix Wear, Emily Scarlett, Deniz Melen

Knix's Sport Your Period is an initiative designed to challenge and break the stigma around menstruation, particularly in the context of sports and physical activities. An ongoing campaign to promote the idea that periods should not hinder individuals from participating in sports or other active pursuits.