Stick together for small business

Corporate Responsibility Campaign


Rethink, Toronto/Montreal/Vancouver
w: rethinkcanada.com

Ad Agency: Rethink Client: Kraft Peanut Butter Chief Creative Officer: Aaron Starkman Creative Director: Mike Dubrick Art Director: Nick Noh Writer: Jordan Darnbrough, Karine Doucet Strategist: Sean McDonald, Hannah Newport Producer: Anna Tricinci, Todd Harrison Production Coordinator: Spencer Houghton Editor: Tyler Erdelac Account Director: Amy Greenspoon Account Manager: Allie Kennedy, Catherine Blouin-Mainville Audio House: Vapor Music Audio House Creative Director: Ted Rosnick Engineer: Art Mullin

Winning Website: rethinkcanada.com

When Coronavirus struck the nation, and our small businesses, that impact was felt by Canadians from coast to coast. We replaced the ad campaign Kraft intended to run with Stick Together For Small Business – a campaign that supported independent cafes, bakeries and restaurants across Canada with free content and paid amplification promoting their delivery and take-out services.