Stigmavir

B2B Direct Mail/Collateral - Series

2024

Bensimon Byrne, Toronto, ON
w: bensimonbyrne.com

Chief Creative Officer: Joseph Bonnici SVP, Strategy: Jenn Bell Creative Director: Gints Bruveris, David Mueller Copywriter: Kyle Simons, Nate Houseley Designer: Feilin Fu Account Manager: Jessica Cupola Project Manager: Sandra Morales-Macedo Agency Producer: Michelle Pilling Production House: Untitled Films Executive Producer: Tom Evelyn Director: Tom Evelyn Director of Photography: Kris Belchevski Line Producer: Adam Rodness Casting: Mann Post-Production Company: Button Factory Editor: Tim Pienta Online Editor: Jacques Parys Colourist: Artjail, Clinton Homuth Audio House: Berkeley Inc. Audio Producer: Tyna Maerzke Director: Jared Kuemper Engineer: Jared Kuemper Studio Director: Sanjay Mangar Studio Designer: Rudy Cho Studio Display Ad Developer: Kevin Hy Program Director: Oliver Glover Media Planner: Karin Julman Media Director: Carlo Fiore Developer: Dov Atlin PR/XM Agency: Narrative VP: Lauren Baswick Account Director: Cole Douglas Director, XM: Jaclyn Kirk Senior Account Manager: Samantha Sartor Account Manager: Sreeja Sasidharan, Aaron Short Associate Account Manager, XM: John Sequeira Client: Casey House

We spoke directly to the health care community by introducing the world's first drug that "cures" health care providers of their stigma. Although Stigmavir isn't real, it's an invitation to health care providers to assess their own knowledge of the disease and proactively create compassionate and safe spaces for those living with or at risk of HIV. Our integrated campaign centered around a drug-ad parody that featured a reworking of Gloria Gaynor's disco anthem "I Will Survive."