Stigmavir

Young Blood Audio/Video - Single

2024

Bensimon Byrne, Toronto, ON
w: bensimonbyrne.com

We spoke directly to the health care community by introducing the world's first drug that "cures" health care providers of their stigma. Although Stigmavir isn't real, it's an invitation to health care providers to assess their own knowledge of the disease and proactively create compassionate and safe spaces for those living with or at risk of HIV. Our integrated campaign centered around a drug-ad parody that featured a reworking of Gloria Gaynor's disco anthem "I Will Survive."

Young Blood: Nate Houseley
Chief Creative Officer: Joseph Bonnici
SVP, Strategy: Jenn Bell
Creative Director: Gints Bruveris, David Mueller
Copywriter: Kyle Simons, Nate Houseley
Designer: Feilin Fu
Account Manager: Jessica Cupola
Project Manager: Sandra Morales-Macedo
Agency Producer: Michelle Pilling
Production House: Untitled Films
Executive Producer: Tom Evelyn
Director: Tom Evelyn
Director of Photography: Kris Belchevski
Line Producer: Adam Rodness
Casting: Mann
Post-Production Company: Button Factory
Editor: Tim Pienta
Online Editor: Jacques Parys
Colourist: Artjail, Clinton Homuth
Audio House: Berkeley Inc.
Audio Producer: Tyna Maerzke
Director: Jared Kuemper
Engineer: Jared Kuemper
Studio Director: Sanjay Mangar
Studio Designer: Rudy Cho
Studio Display Ad Developer: Kevin Hy
Program Director: Oliver Glover
Media Planner: Karin Julman
Media Director: Carlo Fiore
Developer: Dov Atlin
PR/XM Agency: Narrative
VP: Lauren Baswick
Account Director: Cole Douglas
Director, XM: Jaclyn Kirk
Senior Account Manager: Samantha Sartor
Account Manager: Sreeja Sasidharan, Aaron Short
Associate Account Manager, XM: John Sequeira
Client: Casey House

Winning Entry: player.vimeo.com/video/1001452165?