Still Here

Out-of-Home - Single

2025

Recyc-Quebec, Montreal, QC
w: cossette.com

Agency: Cossette Photography: Brühmüller Studio Media Agency: Cossette Media Client: Recyc-Quebec Chief Creative Officer, Cossette Est: Anne-Claude Chénier Vice-President, Creative Director: Richard Rochette-Villeneuve Art Director: Jasmin Brochu Copywriter: Zoé Forest Paradis Strategy: Marie Vaillancourt Product Director: Nicole Laplante Print Producer: Mario Lévesque, Nathalie Boucher Media Planning: Amélie Lemieux

RECYC-QUÉBEC is the leading authority on responsible waste management in Quebec. This year, the organization aims to raise public awareness about more responsible consumption habits, especially by avoiding single-use products. Even when buried, this waste persists for hundreds of years before decomposing. Inspired by the world of zombie films, the poster illustrates a troubling reality: single-use waste doesn't disappear once it's buried…it's still there.