Agency/Artist Self-Promotion - Single
TAXI Canada, Toronto, ON
Chief Creative Officer: Alexis Bronstorph, Kelsey Horne Associate Creative Director: Marc Levesque, Dan Cantelon Art Director: Carmen Fenech Copywriter: Ronen Goldfarb Editor: Anna Vershinina
TAXI recognizes it isn't easy being a junior employee in advertising. Sometimes it feels like you're forced to figure everything out on your own with all the industry mags catering to C-level execs ... until now. Introducing ‘Strategy Jr.’, a magazine for junior talent that focuses on the issues that actually matter to them. Created for Strategy's Agency of the Year gala, the satirical video promotes the agency's fictitious pub by highlighting the types of stories juniors really want to read.