Superstitious

Entire Advertising Campaign

2024

Courage, Toronto, ON
w: courageinc.com

Ad Agency: Courage Inc. Partner and President: Niki Sahni Chief Creative Officer, Founder: Dhaval Bhatt, Joel Holtby Chief Strategy Officer, Partner: Tom Kenny Creative Director: Jesse Wilks, Gerardo Agbuya Copywriter: Jesse Wilks Art Director: Gerardo Agbuya Group Account Director: Alex Karayannides Account Director: Kyron Sobers Account Supervisor: Nick Lepp Account Executive: Zoe Fetsis Executive Producer: Clair Galea Senior Producer: Sarah Moen Sr. Integrated Producer: Raquel Mullen Integrated Producer: Tania Gaudio CMO: Katherine Bond-Debicki Performance Marketing Director: Telly Carayannakis Senior Manager, Media & Regional Marketing: Lauren Pottie Performance Marketing Manager: Luke Melenberg Post-Production: Outsider Editorial, Alter Ego Senior Retoucher: Simon Tuckett Senior Production Designer: Joe Calleja Audio: Boombox Re: 2025 Call for Entry/category kitsSound Client: KFC

Hockey is a sport steeped in superstitions. So when the Edmonton Oilers advanced to the NHL Finals for the first time in decades, official sponsor KFC turned back the clock with a superstition of their own. As the 2024 Finals were heating up, KFC transported the brand back to 1990 - the last year the Oilers won the Stanley Cup. The campaign not only made KFC the most talked about brand of the NHL Finals, during this campaign period Alberta experienced its highest sales month on record.