Taxcraft: The Block-iest Tax Return Ever
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Sid Lee, Toronto, ON
Executive Creative Director: Jeffrey Da Silva Creative Director: Matt Fraracci Art Director: Sammy Lo Copywriter: Peter Sreckovic VP, National Accounts: Amelié Gundy Account Director: Andreea Vernescu Account Executive: Jamie Flatow Account Coordinator: Marteen Sevier Strategist: Amber Smith Media Planner: Evan Fernandes Media Assistant: Eric Sutherland Client: H&R Block
Winning Entry: facebook.com/HRBlockCanada/videos/627661187940869
This has been the most confusing tax season on record. And with offices closed because of COVID-19, H&R Block needed a way to clear up the confusion from a distance. So we opened a new location – the blockiest tax office ever. We built the first tax office in Minecraft. Hosted on a live Minecraft server, we gave the controls to two H&R Block tax experts to answer people's burning tax questions in real time, all while streaming on Twitch.