TD Becoming an Investor by Aircastle

Direction - Single

2022

Soft Citizen, Toronto, ON
t: 416-366-9849
w: softcitizen.com

Production House: Soft Citizen Director: Aircastle Executive Producer: Eva Preger, Link York, Rob Burns Line Producer: Andrew Graham Cinematographer: Peter Simonite Casting: Shasta Lutz Ad Agency: Leo Burnett Toronto Chief Creative Officer: Lisa Greenberg, Steve Persico Art Director: Robin Soukvilay Copywriter: Evan Wallis Account Director: Kirk Round Producer: Melanie Palmer Editing House: Outsider Editorial Executive Producer: Kristina Anzlinger Editor: Sophia Lou Assistant Editor: Kelsey Dale-McGrath Visual Effects: Fort York VFX Executive Producer: Pallavi Joshi-Firby Flame Artist: Melissa Vasiliev Transfer: Alter Ego Colourist: Wade Odlum Audio House: Pirate Toronto Executive Producer: Maggie Blouin Pearl Music Director: Vanya Drakul Engineer: Keith Ohman Client: TD Bank

We wanted a short film to exist within this commercial. When we travel into the hero's imagination, the aspect ratio transforms from 16:9 to 2.40 widescreen, suddenly becoming a tribute to films like The Wolf Of Wall Street and The Game. We wanted a special cinematic look so we shot on Panavision's unique expanded anamorphic lenses which cover a large format sensor. We then used a variety of custom rigs to achieve some epic camera movements.