The Ballsy Ribbon

Pro Bono Digital Advertising - Single

2021

Rethink, Toronto/Montreal/Vancouver
t: 416-583-2178
w: rethinkcanada.com

Client: BC Cancer Foundation Creative Director: Hans Thiessen Art Director: Dosh Osholowu, Jake Gauthier Writer: Evan Kane, Daniel DeBacker Designer: Max Littledale Producer: Scott Russell Strategist: Samantha Cheng, Darren Yada, Sean McDonald Executive Creative Director: Leia Rogers, Morgan Tierney Chief Creative Officer: Aaron Starkman Account Director: Kennedy Crawford Account Manager: Michelle Rupisan Studio Artist: Jan Day, Jonathon Cesar

Cases of testicular cancer have quadrupled in the last 40 years. But those affected, men aged 16-40, still don’t talk about it. To get the ball rolling, we took the previous testicular cancer ribbon—a ribbon that looked identical to every other cancer ribbon—then doubled it, flipped it, turned it upside down, and made it 200% more ballsy. It was just the icon BC Cancer needed to put balls back on the map.