The Black Elevation Map
Entire Online Campaign
Client: Black & Abroad, Eric Martin, Kent Johnson Ad Agency: Performance Art Chief Creative Officer: Ian Mackenzie Associate Creative Director: Pedro Izzo, Benson Ngo Copywriter: Hemal Dhanjee, Tobi Adebowale, Paula Purdon, Jasmine Mans Strategist: Leandra Legendre, Simran Kaur, Eli Ferrara, Cassandra Cervi Experience Delivery Lead: Nzegwhua Anderson Sr. Experience Designer: Joe Szabo Experience Designer: Leon Mullings Executive Creative Director: Colin Craig Studio Designer: Emily Plewes VP, Strategy: Kirk Linkletter SVP, Head of Strategy: Priyanka Goswami Program Manager: Kaylen Dillon Digital Producer: Darwin Garcia SVP, Managing Director: Jordan Dinning Account Supervisor: Ricky Gunawan Account Director: Jon Rae VP, Technology: Stuart Cheesmond Technical Solutions Consultant: Suraj Patel Group Director, Product Development: Arnaud Icard Lead Developer: John Iacoviello Full Stack Developer: Cody Schreiber Interface Developer: Heung Lee Sr. Technical Architect: Valerian Nasqidashvili Quality Assurance Lead: Natalia Zadorozhna Quality Assurance Analyst: Nataliya Vislyanska Solutions Consultant: Kaivalya Kashyap Analytics Manager: Anil Iqbal Jr. Analyst: Shaista Meghji Analytics Analyst: Abdul Dau Consultant: Gigi Basanta Chief Operations Officer: Elizabeth Sellors Chief Executive Officer: Andrea Cook Type: Vocal Type Co. Designer: Tré Seals Production House: Alfredo Films Director: Kelly Fyffe-Marshall Director of Photography: Shivam Pandya Producer: Alex Henry, Holly Rowden Editor: Michael Ofori-Attah Online: Alter Ego VFX Executive Producer: Hilda Pereira VFX Producer: Andrew Tavares Motion Designer: Rob Fisher, Ian Flaig Colourist: Conor Fisher Colour Assistant: Daniel Saavedra VFX Artist: Joel Osis VFX Assistant: Victoria Gaston Audio House: TA2 Sound + Music Audio Director: Simon Jain Project Manager: Heather Ngo Audio Engineer: Dean Metherell Assistant Audio Engineer: Justin Poon Creative Director: Steve Gadsden Media Agency: Initiative Canada Chief Strategy Officer: Nish Shah Director, Communications Design: Lara Senbanjo Director, Strategy: Christian Kern Performance Marketing: Reprise Canada Head of Content: Cynthia Steele Sr. Director, Strategy & Social Commerce: Tyler Dmytrow Audience: Kinesso SVP, Global Client Solutions: Wendi Dunlap Director, Audience Solutions: Mandy Wong Manager, Audience Solutions: Rory Materson Agency Partner: Meta Creative Agency Partner: Kayla Osmond, Katie Wall Creative Director: Scott Drey Creative: Michael Dooley PR Agency: Glossy Inc. PR: Shannon Stephaniuk
The Black Elevation Map is an immersive digital experience that re-imagines the American landscape by visualizing the heights of The Culture as elevation. The platform takes cultural data, such as Black population data, historical markers, Black-owned businesses, and social media activity, and visualizes it as points of interest on a dynamic, searchable elevation map of the United States. The greater the density of data, the higher the elevation.