The Burger Man Hunt
Experiential/Event - Single
Ad Agency: Rethink Client: A&W Canada Creative Director: Nicolas Quintal, Xavier Blais, Maxime Sauté Writer: Vanessa Harbec Art Director: Mathieu Lacombe Strategist: Pascal Routhier Account Manager: Catherine B. Mainville, Victor Brunton Account Director: Alex Lefebvre Producer: Marie-Pière Poulin, Katia Dupuy, Simon Lebrun Production Company: Content Content Post-Production: Jérémie T. Fournier, Étienne Bergeron Tattoo Artist: Noémie La Thug
Winning Website: rethinkcanada.com
A&W was identified on Instagram on a tattoo. So, we launched 'The Burger Man Hunt'. With posters, billboards, trucks, and a 1-888 line, we searched for the super fan. He was eventually found and rewarded with free burgers for life.