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The Burger Man Hunt

Experiential/Event - Single

2020

Rethink, Toronto/Montreal/Vancouver
w: rethinkcanada.com

Ad Agency: Rethink Client: A&W Canada Creative Director: Nicolas Quintal, Xavier Blais, Maxime Sauté Writer: Vanessa Harbec Art Director: Mathieu Lacombe Strategist: Pascal Routhier Account Manager: Catherine B. Mainville, Victor Brunton Account Director: Alex Lefebvre Producer: Marie-Pière Poulin, Katia Dupuy, Simon Lebrun Production Company: Content Content Post-Production: Jérémie T. Fournier, Étienne Bergeron Tattoo Artist: Noémie La Thug

Winning Website: rethinkcanada.com

A&W was identified on Instagram on a tattoo. So, we launched 'The Burger Man Hunt'. With posters, billboards, trucks, and a 1-888 line, we searched for the super fan. He was eventually found and rewarded with free burgers for life.

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