The Carbon-Neutral Net

Art Direction - Single


TAXI/TYPE1, Toronto, ON
w: agency.taxi

Client: Volkswagen Canada Chief Creative Officer: Alexis Bronstorph, Kelsey Horne Creative Director: Allen Kwong Copywriter: Zachary Richman, Austin Parkin, Michael Mehrasa Art Director: Logan Franklin, Will Cuthbert Account Director: Atash Khosrorad Strategy Director: Aurora Stewart De Pena Senior Project Manager: Jessy Stark Designer: David Tang, Ardit Hashimi, Logan Franklin Account Supervisor: Deema Kasem Project Manager: Anna Dumke Product Manager: Matthew Clemente Technology Director: Rob Cimicata Developer: Christine Tan, Jay Catalan Social Strategist: Kiana Ohori, Michal Fetsum Director Marketing Insights: Adrian Tudorache Data Scientist: Haipeng Wang, Ken St. Germain Email Manager: Colin Rickatson, Hannah McGregor

Winning Website: vw.ca/carbonneutralnet/en

The Internet has a carbon footprint. So to launch Volkswagen's all-electric SUV, we made a website that's as sustainable as their all-new electric vehicle. We replaced every image on VW's site with over 1.5 million ASCII characters, drastically reducing the amount of embedded data. The result? A site that's 99% cleaner than over 2 million sites tested.