The Cleaner Car Cover

Consumer Direct Mail/Collateral - Series

2024

VML Canada, Toronto, ON
w: vml.com/toronto

Ad Agency: VML Canada Chief Creative Officer: Graham Lang Executive Creative Director: Allen Kwong Creative Director: Mike Richardson Copywriter: Zachary Richman, Kyle Woods, Johan Af Strom Art Director: Logan Franklin Designer: Logan Franklin, Nicole Nyholt Retoucher: Andrew O’Driscoll Editor: Alexandra Beals, Veronica Medina Motion Graphics: Veronica Medina Producer: Heather Hyland Director of Technology: Rob Cimicata Quality Assurance Analyst: Manasa Palaparthi Front-end Developer: Jamie Omorodion, Christine Tan Group Account Director: Atash Khosrorad, Jeff Thomas Account Director: Deema Kasem Program Director: Jessy Stark Account Supervisor: Marteen Sevier Director of Social: Greg Krysa Social Strategist: Michal Fetsum Strategist: Laetitia Moubarak PR and Communications Leads: Aaron Nilsen Group Strategy Director: Andrew Ahern President: Christine Maw Senior Strategist: Phillipe Gagnon Photography: Fuze Reps Photographer: Arash Moallemi Client: Volkswagen Canada President: Pierre Boutin Director, Marketing: Lynne Piette Manager, Digital and CRM: Virginie Ludmer Manager, CRM and Loyalty: Jennifer Garcia Manager, Brand Marketing: Jennifer Klepadlo

Cities in England, Mexico, Indonesia, and the U.S. are using titanium dioxide coatings on roadways and buildings to help absorb pollution. When exposed to daylight, these coatings start a photocatalytic reaction that absorbs airborne pollutants and breaks them down into inert compounds. Volkswagen found a new way to use titanium dioxide coatings – by creating a car cover for the all-electric ID.4 that absorbs airborne pollution.